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	<title>Craig Brewster: Senior UX specialist</title>
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	<description>Online portfolio of Craig Brewster&#039;s experience in digital media and as a senior user experience specialist in the UK. He is currently working for MIN award winning Midlands digital agency, Freestyle Interactive</description>
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		<title>Craig Brewster: Senior UX specialist</title>
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		<title>Alstom Web TV &#8211; video portal</title>
		<link>http://craigbrewster.wordpress.com/2010/07/29/alstom-web-tv-video-portal/</link>
		<comments>http://craigbrewster.wordpress.com/2010/07/29/alstom-web-tv-video-portal/#comments</comments>
		<pubDate>Thu, 29 Jul 2010 20:17:09 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Digital projects]]></category>

		<guid isPermaLink="false">http://craigbrewster.co.uk/?p=469</guid>
		<description><![CDATA[Alstom are a global leader in the provision of sustainable power and transport solutions. I have worked with them (through Freestyle Interactive) for a number of years, developling a wide range of online projects. I have helped them with their overall online strategy, their intranet, their corporate website, and various online marketing campaigns and micrsoites. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=craigbrewster.wordpress.com&amp;blog=5280928&amp;post=469&amp;subd=craigbrewster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Hitting the big leagues? Your mum is&#8230;</title>
		<link>http://craigbrewster.wordpress.com/2010/05/18/hitting-the-big-leagues/</link>
		<comments>http://craigbrewster.wordpress.com/2010/05/18/hitting-the-big-leagues/#comments</comments>
		<pubDate>Tue, 18 May 2010 11:32:00 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Digital career]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[midlands digital agency]]></category>
		<category><![CDATA[usability consultancy]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[ux design]]></category>
		<category><![CDATA[website usability]]></category>

		<guid isPermaLink="false">http://craigbrewster.co.uk/?p=446</guid>
		<description><![CDATA[As of today I expect to be blogging a lot less at this address. I still have a lot to say but will be saying it through my company&#8217;s website, blog, etc. My company, your mum ux,  is a specialist User Experience (UX) consultancy based in the Midlands. We are well trained and highly experienced [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=craigbrewster.wordpress.com&amp;blog=5280928&amp;post=446&amp;subd=craigbrewster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>What is UX design?</title>
		<link>http://craigbrewster.wordpress.com/2010/04/21/what-is-ux-design/</link>
		<comments>http://craigbrewster.wordpress.com/2010/04/21/what-is-ux-design/#comments</comments>
		<pubDate>Wed, 21 Apr 2010 20:06:53 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Digital career]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interface design]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[ux design]]></category>

		<guid isPermaLink="false">http://craigbrewster.co.uk/?p=429</guid>
		<description><![CDATA[My friend and colleague, Paul Gataaura, recently asked me &#8220;Is UX design about fitting things into the correct place or is it about guiding the user to the information that they may find valuable? Or are these two considerations the same?&#8221; That got me thinking about the difference between User Experience and Information Architecture. I&#8217;d [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=craigbrewster.wordpress.com&amp;blog=5280928&amp;post=429&amp;subd=craigbrewster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>My new &#8220;readers&#8221; give me that star quality</title>
		<link>http://craigbrewster.wordpress.com/2010/03/25/my-new-readers-give-me-that-star-quality/</link>
		<comments>http://craigbrewster.wordpress.com/2010/03/25/my-new-readers-give-me-that-star-quality/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 15:06:40 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Digital career]]></category>

		<guid isPermaLink="false">http://craigbrewster.co.uk/?p=408</guid>
		<description><![CDATA[Me versus Eric morcambe Me&#8230; Eric Morcambe&#8230; Bring me sunshine&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=craigbrewster.wordpress.com&amp;blog=5280928&amp;post=408&amp;subd=craigbrewster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Me</media:title>
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			<media:title type="html">me</media:title>
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		<title>Who should the BBC sack?</title>
		<link>http://craigbrewster.wordpress.com/2010/03/06/who-should-the-bbc-sack/</link>
		<comments>http://craigbrewster.wordpress.com/2010/03/06/who-should-the-bbc-sack/#comments</comments>
		<pubDate>Sat, 06 Mar 2010 10:32:12 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Digital chatter]]></category>
		<category><![CDATA[user research]]></category>

		<guid isPermaLink="false">http://craigbrewster.co.uk/?p=393</guid>
		<description><![CDATA[This is a bit &#8220;after the horse has bolted&#8221; but I&#8217;m still interested to know what people think. It was a conversation I was having on LinkedIn that sparked my interest&#8230; Me&#8230; BBC to axe Radio 6 and Asian Network you say? Of course that will make a massive difference to their budgets &#8211; http://tinyurl.com/yfkw6x3 [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=craigbrewster.wordpress.com&amp;blog=5280928&amp;post=393&amp;subd=craigbrewster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">craigbrewster</media:title>
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		<title>Is it ok to make the logo the only homepage link?</title>
		<link>http://craigbrewster.wordpress.com/2010/02/23/is-it-ok-to-make-the-logo-the-only-homepage-link/</link>
		<comments>http://craigbrewster.wordpress.com/2010/02/23/is-it-ok-to-make-the-logo-the-only-homepage-link/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 10:08:20 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Usability advice]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interface design]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website usability]]></category>

		<guid isPermaLink="false">http://craigbrewster.co.uk/?p=389</guid>
		<description><![CDATA[There&#8217;s quite an interesting discussion raging over on LinkedIn about whether it&#8217;s ok to use a logo as the only link to a website&#8217;s homepage http://tinyurl.com/yhlltza (you&#8217;ll need a linkedIn account). I, along with many others, have an opinion&#8230; Personally, I think it&#8217;s a bad idea to assume users will understand your intention if you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=craigbrewster.wordpress.com&amp;blog=5280928&amp;post=389&amp;subd=craigbrewster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://craigbrewster.wordpress.com/2010/02/23/is-it-ok-to-make-the-logo-the-only-homepage-link/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">craigbrewster</media:title>
		</media:content>

		<media:content url="http://craigbrewster.files.wordpress.com/2010/02/areva.jpg?w=287" medium="image">
			<media:title type="html">areva</media:title>
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		<item>
		<title>TRW Aftermarket &#8211; B2B ecommerce site</title>
		<link>http://craigbrewster.wordpress.com/2010/02/01/trw-aftermarket-b2b-ecommerce-site/</link>
		<comments>http://craigbrewster.wordpress.com/2010/02/01/trw-aftermarket-b2b-ecommerce-site/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 20:55:02 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Digital projects]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[midlands digital agency]]></category>
		<category><![CDATA[usability consultancy]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interface design]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[website usability]]></category>

		<guid isPermaLink="false">http://craigbrewster.co.uk/?p=382</guid>
		<description><![CDATA[TRW Aftermarket is a leading provider of quality replacement car parts, as well as service, technical &#38; diagnostic support to many of the world’s motor manufacturers &#38; the independent aftermarket across the world. The first phase of the site was launched recently and there will be several other key developments in the coming 12 months. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=craigbrewster.wordpress.com&amp;blog=5280928&amp;post=382&amp;subd=craigbrewster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">craigbrewster</media:title>
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		<media:content url="http://craigbrewster.files.wordpress.com/2010/02/fireshot-capture-167-trw-aftermarket_-the-individual-way-to-drive-business-i-trw-automotive-aftermarket-www_trwaftermarket_com.jpg" medium="image">
			<media:title type="html">FireShot capture #167 - 'TRW Aftermarket_ The individual way to drive business I TRW Automotive Aftermarket' - www_trwaftermarket_com</media:title>
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		<item>
		<title>Google knows me better than I know myself</title>
		<link>http://craigbrewster.wordpress.com/2009/11/25/google-knows-me-better-than-i-know-myself/</link>
		<comments>http://craigbrewster.wordpress.com/2009/11/25/google-knows-me-better-than-i-know-myself/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 11:59:22 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Digital chatter]]></category>

		<guid isPermaLink="false">http://craigbrewster.co.uk/?p=366</guid>
		<description><![CDATA[This is what they suggested when I typed my name&#8230; Of course it’s complete nonsense. I’ve never been to Ross County<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=craigbrewster.wordpress.com&amp;blog=5280928&amp;post=366&amp;subd=craigbrewster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">craigbrewster</media:title>
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		<media:content url="http://craigbrewster.files.wordpress.com/2009/11/googlw.jpg" medium="image">
			<media:title type="html">google</media:title>
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		<title>Lloyds TSB Commercial Finance &#8211; online quote engine</title>
		<link>http://craigbrewster.wordpress.com/2009/11/24/lloyds-tsb-commercial-finance-online-quote-engine/</link>
		<comments>http://craigbrewster.wordpress.com/2009/11/24/lloyds-tsb-commercial-finance-online-quote-engine/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 21:30:28 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Digital projects]]></category>
		<category><![CDATA[information architecture]]></category>
		<category><![CDATA[midlands digital agency]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user research]]></category>
		<category><![CDATA[website usability]]></category>

		<guid isPermaLink="false">http://craigbrewster.co.uk/?p=358</guid>
		<description><![CDATA[Lloyds TSB Commercial Finance provide medium to large businesses with a variety of financial solutions including factoring, discount invoicing, asset finance, debtor insurance and specialist recruitment finance. The website offers information to prospective customers about Lloyds TBS Commercial Finance and its solutions, press releases, case studies and opinions on the industries in which they operate. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=craigbrewster.wordpress.com&amp;blog=5280928&amp;post=358&amp;subd=craigbrewster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://craigbrewster.wordpress.com/2009/11/24/lloyds-tsb-commercial-finance-online-quote-engine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">craigbrewster</media:title>
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		<media:content url="http://craigbrewster.files.wordpress.com/2009/11/fireshot-capture-125-factoring-invoice-discounting-asset-finance-lloyds-tsb-commercial-finance-www_ltsbcf_co_uk.jpg" medium="image">
			<media:title type="html">Lloyds TSB Commercial Finance</media:title>
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		<title>Freestyle Interactive wins MIN award</title>
		<link>http://craigbrewster.wordpress.com/2009/11/24/freestyle-interactive-wins-min-award/</link>
		<comments>http://craigbrewster.wordpress.com/2009/11/24/freestyle-interactive-wins-min-award/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 21:05:25 +0000</pubDate>
		<dc:creator>craigbrewster</dc:creator>
				<category><![CDATA[Digital chatter]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[midlands digital agency]]></category>

		<guid isPermaLink="false">http://craigbrewster.co.uk/?p=354</guid>
		<description><![CDATA[Freestyle Interactive, the digital agency where I work, last week won the Marketing Industry Network’s Midlands Company of the Year Award. We are all very pleased to receive recognition for all our hard work. Well done to all my frolleagues! You can read more about what the award means to us on Freestyle Interactive&#8217;s website. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=craigbrewster.wordpress.com&amp;blog=5280928&amp;post=354&amp;subd=craigbrewster&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://craigbrewster.wordpress.com/2009/11/24/freestyle-interactive-wins-min-award/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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